Porter's Diamond is a conceptual framework developed by economist Michael Porter to examine competition in a specific market. This model is based on the premise that a firm's competitiveness depends on the interaction of five forces: the threat of new entrants, the bargaining power of suppliers, the bargaining power of customers, the threat of substitute products, and the rivalry among existing competitors. The objective of this model is to identify the key elements that disrupt a company's profitability and, therefore, its position in the market. To achieve this, each of these forces is examined, and their intensity in the market in question is assessed. Based on this evaluation, strategic decisions can be made to optimize the firm's competitive position. In summary, Porter's Diamond is a conceptual model that helps companies understand and analyze competition in a specific market by identifying the forces that affect their profitability and market position. By examining each of these forces, strategic decisions can be made to improve the company's competitive situation.