The purpose of this research is to diagnose the level of positioning and brand loyalty that the Modularte SAS company has in the mind of the consumer, for which the identification of the conceptual and theoretical framework related to the positioning of the brand was defined as specific objectives. describe the level of perception that customers have regarding the level of positioning and loyalty of the company Modularte SAS and finally propose strategies for brand positioning. This research is descriptive and a qualitative approach is used using a data collection method that is not standardized. The total number of clients obtained from the database of the company Modularte SAS is 450, applying the formula described, we obtained a sample of 169 respondents, through which we obtained some results that allowed us to deduce that the company despite having little time in the market, is recognized in the local market competing with major brands such as Homecenter, Easy and other companies selling household items such as furniture in pressed wood, but lacks a fixed clientele and customer loyalty because does not implement strategies that allow the client to identify with the brand, which is why a marketing plan should be implemented focused on brand positioning and customer loyalty, with strategies such as the promotion of the company in the mass media, recover old customers by means of calls in which incentives are offered to them to return to acquire the company's products, co Also extend the line of design that allow to give the client a variety of options when it comes to personalizing his articles, in this way to achieve the desired growth, fulfilling the objectives, goals and purposes of the company Modularte S.A.S.