This research aims to determine the consumption behavior of erotic products in students of the Faculty of Economic and Administrative Sciences of the Cooperative University of Colombia in Bogota, to design online marketing strategies, for the development of the research used a data collection instrument (survey) applied to 100 students of the Faculty of Economic and Administrative Sciences of the University distributed among the programs of Business Administration, Marketing, International Trade and Economics chosen through the stratified random sampling method, during the investigation it was possible to identify consumption habits and behavior of the students of the Faculty of Economic and Administrative Sciences of the Cooperative University of Colombia in Bogotá, which allowed the development of a marketing strategy to be implemented in online stores.