In this report, the creation of a business plan framed in the provision of geotechnical and geophysical engineering studies services, with an emphasis on foundations design, for the city of Santa Marta department of Magdalena is exposed. Idea that had its origin product of the high levels of development of the construction sector that has had the city in recent years and the lack of companies that meet the need for specialized studies in this area of engineering either for construction of buildings, houses, avenues, bridges or another type of civil works structure. A market study was carried out in which an analysis of financial, economic and viability information was carried out, which resulted in the conformation of each one of the optimal, technical and reliable service delivery strategies as a provider of quality services. They are also defined thanks to a matrix or DOFA analysis as the company is prepared against the regional and departmental market, denoting its strengths, threats and opportunities with a study of soils with low levels of uncertainty, accessible marketing strategies and an organized distribution chain.