The current project is carried out in order to improve the positioning strategies of the company Amortirepuestos, through the digital strategy, which contributes to the achievement of an efficient and effective business model along with the current trends of digital marketing; to enable the competitiveness of the business; relying on social media, digital advertising and all those that help them to boost themselves. The objective of this literature review in this project will be to develop capabilities that help us make decisions, which serve as strategy, tactics or operations in the company Amortirepuestos Ltda. The methodology used in this modality of degree is the systematic review of literature and monograph, for this the theory of technological disruption was used from digital marketing, the data were taken from the UCC databases such as Scopus, in addition the information that we will show is supported by data from the company Amortirepuestos Ltda. Among some of the main results was the proposal of a digital strategy for the company Amortirepuestos Ltda Strengthen through digital marketing, the three product lines that the company has such as shock absorbers, spring sheets and polyurethane bushings and as a result of this activity it is expected to increase sales by 20% despite the crisis caused by COVID-19. Being the virtual store the main sales channel during the time of pandemic, social media was developed as the main digital marketing strategies since, being present in social networks is a fundamental digital marketing strategy to make yourself known. In addition, it is a very good place to generate content so it can be associated with the previous strategy. On the other hand, social networks are a perfect place to make segmented advertising and publicize our products and services to users who really interest them. One of the examples of marketing, because it was the one that best suited the type of business for which we are working with the head of the company.