From the year 1992, is created regulations that guarantee the right of breathe an air clean, leaving to them entities as the LADY and the Secretariat of health to charge of control that them levels of pollution caused by them industries and the same community of the sector for help to decrease them diseases that in the worst of them cases can end with the death, as it have come reporting the different means of communication through the history. The present project purpose was to analyze and investigate the different communication strategies that were implemented in the San Benito district, the environmental authorities, with respect to air pollution which has lived for years in this sector. Being an of them towns with more risks with regard to the health of human being, forcing to them inhabitants to take measures concerning them bad smells that come of them industries of leather by the use of chemical that used in them skins. However, the tanneries that there is in this place always have State under the control of the district and this same has created programs that involve the use of technologies clean to mitigate this problematic. This project was analyzed by means of the collection of data, using as tools the interviews semi-structured, surveys and review documentary, obtaining as result information of the Secretariat of environment, Secretary of health, articles journalistic and regulations. To conclude the research, is created a proposed communicative so to future is can develop in the Barrio San Benito.