The purpose of this project is to prepare a business plan, which consists of the commercialization of facial and body products based on components of natural origin in the city of Santa Marta-Magdalena, focusing on maintaining and caring for the skin of those people who are encouraged to try the brand's products, the company is called L'esence, which in English translates essence, in addition to transmitting what constitutes nature, "Nature" being our most important factor because the company is directed towards the natural in addition to contributing to the environment in using products based on components of natural origin, and not to do with our environment. Our primary objective is to be known for the quality of our products and the personalized attention that it provides to the client when choosing the products according to their needs.