The organizational strategy of digital marketing today proposes to analyze digital marketing as a tactical resource for micro-enterprises in order to design a plan that makes it possible to identify and characterize the strategies necessary to develop it, using a post positivist approach, a qualitative paradigm, documentary and bibliographic design, including literary reviews, information gathering and determination and classification of objectives. The importance that the microenterprise sector has acquired has been evidenced, as well as the relevance of generating a plan that conceives a strong digital component, to leverage the operational functioning of this type of organization. The digital strategy seeks to bring together issues such as background, taking into account the context, opportunity, weaknesses and strengths of microenterprises, in order to promote the improvement of the company using the digital strategy of easy accessibility.