Organizations today are interested in entering the competitive world of the market, not only offering quality products, but also betting on the satisfaction of the final customer, they are attracted by flashy advertisements that emphasize the advantages of acquiring a product, through the ecommerce and with it the practicality of the means to acquire it. Therefore; In this document, an observational study was carried out, where information from sources such as: strategic management and corporate authors such as; El Espectador, the Granada-Meta City Hall, the newspaper El Tiempo, Colprensa, among others. Which gave an answer to the problem raised. It will be concluded that most of the companies of the 21st century invest in their growth; that is why; the sale of the Diamond wants to bet on the creation of digital channels, which will open a great field for its recognition, positioning and competitiveness in the local market. According to this; A situational analysis was carried out, where internal and external factors were identified that allowed us to understand the aspects that made the company strong and those that probably need to be controlled to avoid negative repercussions from environments external to the organization. Likewise, a study was carried out implementing the matrices; MEFI, MEFE, VESTER, MPC and DOFA crossed which were modified to identify the different aspects for the creation of a measurable marketing plan through an action plan and management indicators that guaranteed the effective functioning of this in the organization.