The business plan is a very important tool since it allows you to capture a whole idea through all the essential factors that influence development of the organization through the different types of studies including marketing, technical, administrative and legal, financial, among others that will allow the clear and structured form the organization's roadmap, that is, of what projected towards reality. This business plan was developed in order to create a new virtual company in the city of Montería, in which "YARA" seeks to enter a market individualized, in a different and personalized way based on tastes and preferences that allow you to meet your expectations and raise self-esteem by means of personalized t-shirts; today these trends are marked by aspects that influence the personal, social, work and economic life that is reflected in positive behaviors focused on self-recognition.