In this work the business model of the digital application called selfie Makeup is structured under the methodology of the Cooperative University of Colombia. The company aims to promote the use of the digital selfie makeup application. Mainly in the city of Medellin and later nationally, prioritizing the territories with the largest population of target audiences. Selfie makeup puts the digital application at the service of women, strengthening ventures through communication tools in order to allow these ventures and companies to compete in local, national and international markets.