Gender stereotypes are beliefs, behaviors, or social norms, which are attributed to women and men as a social construct that is not only acquired through learning and different contexts but also maintained and prevail, this under the theory of social learning and personality development of Bandura and Walters, therefore, this research project was carried out which seeks to describe and identify gender stereotypes in students aged 10 to 14 years as a sample, this being an academic population of Colegio Guatiquia, for which it is worth mentioning that, gender stereotypes are considered a main category and from this two subcategories are deployed which are femininity and masculinity, all this through a focus group, taking into account eligibility criteria, being this a research with a qualitative approach and a hermeneutic design, finding within the results that, Motivation (punishment-reward) influences within the same, attention and retention of traditional stereotypes and, having as an emerging category the non-reproduction, thus reaching the conclusion that gender stereotypes bring physical, psychological, emotional and social discomfort to young students.