This piperamide present the possibility of implementing social marketing strategies in the promotion of social and solidarity economy as an alternative for the transformation of communities, taking as a starting point adolescent in secondary education, understanding Whitmans today for young people to develop value scent redon solidarity, cooperation and the integration of relationships that generate changes in the future opportunities soothe territories. For this purpose, the process was worked in two different moments, the first moment is a descriptive type of research, whichaims to know those paradigms thah have benn created in young people in solidarity issues taking into account cultural, ethnic, social and other factors; Tothisend, weworked with 10th and 11th grade student sof the social inmersion program the Universidad Cooperativa de Colombia, developing unstructured interviews that facilitate the interpretation nof the concept of solidarity. In a second stage, a proposal from social marketing is proposed in order to encourage social and solidarity economy in adolescents, working with the most relevant aspects, conceptualizing a strategy that allows to focus actions, ideals and proposal in districts schools, with the aim fen accouraging solidarity as a life alternative in young people from this strengthening of their communities and territories, understanding the biggest problems thah adoslecents have today such as unemployment, lack of opportunities, social conflict in this territories, we porpose the development of this idea to promo tean opportunidy in which they themselves generatesources of employment, where they can contribute to thestrengthening of their communities.