In the financial sector there are currently various financing mechanisms such as banks, investors, capital partners, public financing, state programs for entrepreneurs, among others, which are specially designed for each of the needs of companies. Depending on their financial education and their access to credit, companies can use the financing mechanism that best suits them, in terms of term, indebtedness and interest rate. (Cardozo, 2012) The main objective of this project is to determine the feasibility of establishing a company specialized in financing through microcredits through a business plan where the limitations and possibilities for MSMEs in the city of Barrancabermeja are characterized, through a descriptive methodology since it is intended to know the specific characteristics and situations for data collection through the virtual survey in which a market study is developed to identify strategies for penetration and demand for microcredits, later a financial analysis is carried out to prepare the budget of investment necessary to provide the service and evaluate the viability of the business model in order to establish a business model that allows MSMEs to obtain microcredits according to their needs through an established portfolio of services.