In the innovation seminar, an innovative idea was developed in which the opportunity map, sandbox and adjacency map tools in order to be able to know the viability of it. De Camino is a beer dispensing machine that is can accompany according to the client's tastes such as michelada with cherry, mango, lemon etc. Accompanied by snacks and vacuum packed food. It seeks to give the consumer the option end of acquiring the product in a fast, agile and personalized way and that it is located in different places such as courts, bars, nightclubs etc. Allowing the product is within the customer's reach.