We begin with some questions that give us a guide in searching for the answer to the main question of our research, What are the practices that people are forced to develop in informal commerce, in order to make their business survive in a market saturated by supply? How could an informal business generate enough income to cover the basic needs of an individual? How do you plan and execute the sale of your products or services? What are the reasons that influence pricing? Based on what conditions are strategic locations defined for your points of sale? Commercial activity is a fundamental part of the development of communities, allowing the interaction of cultures that developed societies, in such a way that commercial action becomes a fundamental basis of community processes, which in its beginnings evidence exchange processes. whose formality occurs with the passage of time. Within the commercial offers that are currently identified there are diverse alternatives typical of the current economic expressions, which are divided into formal and informal activities, the latter are evidenced as an alternative in the Latin American environment due to the precarious economic conditions and the high inability to provide fair and equitable employment alternatives (International Labor Organization - ILO, 2013), which are a consequence of the exodus that has overflowed in Latin America, the lack of employment opportunities, the economic crises that have occurred in recent times that have led to the increase in businesses classified as informal (Camargo, 2012) Being so; that within the same informality it is possible to conceive popular economies, which are understood as those activities that aim to meet needs through commercial actions and not that integrate family units, those that integrate productive capacity in order to solve problems. the survival requirements (Coraggio, 2004) which integrates the social actions developed by popular sectors that, based on their own capabilities, work with their own resources to satisfy the material and immaterial needs of the community (Sarria & Tiribia, 2004). Therefore, the so-called popular economy can have various economic expressions and actions that are not necessarily found within the regional economic statistics and indicators, especially if it is an alternative rooted in the traditionality of our contexts, being that these can be defined from the possibilities of micro-businessmen, entrepreneurs and families, which do not include those that promote actions contrary to the common well-being. (Arias, 2009). This document aims to interpret the market dynamics that exist in street vendors, one of the most visualized expressions of the expressions of the popular economy in Bogotá, for this reason a theoretical review was developed with analysis of the current proposals in the development programs. that integrate into the new government plan, this type of economy and a series of observations and interviews with street vendors, information that allowed us to understand fundamental aspects of the market context and the empirical exercise that they carry out on the marketing components.