In the digital era, social media has established itself as a component in business strategy, being a key communication channel to connect with the audience and promote the brand. As Scott Monty (2013), a renowned digital media strategist, points out, "social media is not about technology, it's about connecting people." (p. 84) The importance of social media management is reflected in eloquent figures. According to Hootsuite's We Are Social Global Overview Report (2021), the number of active social media users reached a staggering 4.2 billion globally, representing more than half of the world's population. This data evidences the magnitude of the potential audience that companies can reach through platforms such as Facebook, Instagram, Twitter, LinkedIn and others. In this context, it is important to highlight that each company, regardless of its sector, faces specific challenges when managing its social networks. In this context, it is important to note that every company, regardless of its sector, faces specific challenges when managing its social networks. In this sense, the case of Asecom SAS is an example of how an organization has set an ambitious goal for the year 2025. They aspire to become a solid and respected company in the department of Huila, recognized for offering high quality services in areas such as cleaning, cafeteria, green area maintenance and general services. Their mission is to provide effective solutions to their clients' needs, backed by a highly competent team, they seek to establish mutually beneficial relationships with stakeholders and achieve constant improvements in their integrated management system. In this context, we will examine how business practices in social media management can be a key driver in achieving these ambitious business goals and how Asecom SAS can make the most of this valuable digital resource on its path to success.