Globalization has opened markets and has led companies to seek international opportunities to obtain economic and social benefits. In this context, international marketing plays a fundamental role in positioning products, generating different strategies in international trade for exporting SMEs, additional key points can be observed in this research, to achieve better agreements or projects and facilitate trade relations with our customers, have a deeper approach through data or technological tools and thus route business ideas to reality. Improving the competitive advantage and generating prospects to segment effective potential decisions, generating strategic alliances to expand markets through technology, creating reliability in our consumers and attract potential customers in the digital environment, producing experience and knowledge on the web to increase cash flow in an SME with products in international markets, generating campaigns to achieve objectives of an organization, the key to generating greater audience will be seen through web positioning, web pages and others, Being constant with these tools will help us to succeed, today the web handles high flow of consumers which would help increase recognition internationally and as a result increasing the size of the company, where more employment would be generated, creating content and value propositions, exporting more consciously and prosperous according to the needs of customers, resulting in business strengthening, leveraging business partnerships, development and innovation and thus would create a digital transformation in Colombian SMEs.