Psychology has been a topic of discussion for many years in Latin America, since mental health and psychological disorders have not been given much relevance, but on the contrary there have been many beliefs, stigmas and myths about the care of this, which has generated that people have little importance to the subject, besides having a difficult access due to lack of resources. It is for this reason that the needs of society are evidenced, which are the lack of entities and the difficult access to these, in addition to the little innovation that exists when accessing psychological services, for this reason the business plan presents a proposal for the development of an experience center where people can perform their psychological process in a different way than traditional, where it will be a space with large green areas and where activities specifically related to art and contact with nature, which allows in addition to solving the needs of society, present an innovative space. Initially, an investigation was conducted on entities that would function as direct competitors, their location and alternatives they handle, in addition to a study of the population to be reached, identifying their needs. Based on this, a 4-year projection was made to allow us to study their profitability, taking into account the costs, time and price that it takes to develop them.