In order to consolidate a strategic plan for the company APISIERRA located in the Sierra Nevada de Santa Marta, this project is designed that will benefit and guide the company to increase its sales and obtain recognition in new markets, and above all that customers determine the benefits that beekeeping and its totally natural products, among them, its little-known product based on Apitoxina, little marketed even in our regions, can improve your health and quality of life. Beekeeping has grown rapidly in popularity in recent years, and continues to be profitable for many hobbyists and professionals. While honey is the best-known source of income for beekeepers, you may be surprised to learn that there are many other sources of income connected to this trade, among which we find the commercialization of products from the hive of the company Apisierra. The good management of this activity that can generate economic and social development not only in the aforementioned families strategically located in the Sierra Nevada de Santa Marta, but also in the Magdalena Region.