This research focuses on the recognition of human talent as the most important factor for the service of an organization including service analysis and organizational culture in the twenty-first century. It illustrates some mechanisms or management programs that an organization must develop to get a qualified and competent human talent in services areas and conclusive as the transformation of an organizational culture focused on values, norms and principles, complemented with effective communication tools and achievement of modern and innovative leaders in the areas of service. The Human Talent highlights the priority as organizations that are geared towards the customer which are now gaining currency and relevance in order to become competitive. On the other hand, the human talent becomes the face of the company being the highest sellers of their goods and services, for which the company must create an organizational culture with time, persistence and perseverance. The research methodology was deductive including interviews with experts on the topic of service as well as our own experience in services and trade and industry companies. In this way it was possible to establish a set of principles and conduct rules the human talent must have in the organization to be recognized as a strong culture of service company.