The project seeks to generate innovation in the development of marketing and advertising communication strategies that improve the recognition and positioning of Silver Summer, a MiPyme dedicated to the commercialization of youth casual clothing, while facilitating the attraction and loyalty of current and loyal customers. potential, thanks to the use of augmented reality, which allows customers to have an interactive experience from a cell phone and / or tablet, with which (thanks to the application created in the project) they will scan the label of the garment purchased, with which, they will enter into a process of interaction with the rhinoceros symbol of the brand, who will inform them of a discount for a next purchase. The labels on the garments have augmented reality “markers”, which means that, when scanned through the application, either on a cell phone or on a tablet, customers are shown an augmented reality experience (strategy technology) in which it rewards with different discounts or promotions (marketing strategy). These discounts can be redeemed or accumulated according to the pricing and promotion policies established by the MiPyme.