This book has been written with the purpose of providing a practical tool in the approach to the realization of events and it is specially thought of and for the apprentices of the different training programs; Its purpose is to contribute to the development and strengthening of skills: Carry out marketing communication events, taking into account the characteristics and needs of customers and Manage business contacts according to the marketing activity respectively. The book is a compilation of contributions from various authors (books available in the SENA virtual library, http://biblioteca.sena.edu.co in the eLibro database); Thus, in an organized way, the book has been divided into two parts, each of them is composed of chapters, thus, in the first part, technical issues, concepts, among others, are addressed. The second part has been dedicated to the presentation of experiences that the apprentices have had in the realization of events in the different training programs, which include the themes, the results and the lessons learned.