The objective of the following research is to investigate and analyze the perception, recognition and interest of the strategies carried out by companies for heads of households in strata 2 and 3 of the city of Bogotá. In order to present a perspective that guides the design and formulation of marketing and advertising strategies that make it easier to reach the group under investigation, based on the changes generated by covid 19. The design of the research used was descriptive, analytical and interpretive, with a mixed approach, which allowed us to know the qualitative and quantitative variables. For this, we worked with a population sample of 160 heads of household, aged between 22 and 55 years. Similarly, for the collection of quantitative data, 6 in-depth interviews were carried out. Finally, an analysis of the information collected was carried out, generating a document with the findings found.