This article aims to propose a model that manages the knowledge within organizations which are in the adaptation to industry 4.0 through tools that allow using competitive and comparative advantages according to the environment such as Big data, because these organizations are in a framework of large information flows, thus the technological solutions to analyze this huge amount of data will be key for the development of companies within this new market situation. To structure the model, we have considered some research conducted on this subject finding those aspects and fundamental tools in the process of knowledge management which are adapted to companies that want to venture into industry 4.0