This is a study for the creation of a veterinary services institute aimed at Bogotá south suburbs pets in which veterinary medical services are identified and the potential market of each of the locations is estimated For study, the capacity requirements necessary to put the veterinary services institute into operation are calculated and location techniques are used to determine the place where the institute will be located, finally a financial analysis of the project is carried out, which includes necessary investment, costs of estimated operation and sales for the next 10 years using different scenarios.