The internship, titled "Dissemination strategies for the promotion of the professional Sports Management program in public and private schools" aims to increase awareness and demand for admission to the Sports Management program at the Francisco José de Caldas District University. The identified problem lies in the lack of information among senior high school students. The internship process will include obtaining permits and support from nearby schools, creating attractive informational material, conducting talks and workshops in schools, using social media for dissemination, and collaborating with teachers and counselors. Additionally, participation in educational fairs to interact directly with students and provide them with detailed information will be involved. The objective of the internship is to provide administrative support to the Sports Management program to obtain high-quality accreditation.