The following entrepreneurship project is an audiovisual producer of music videos which added value is a aesthetic from the plastic and visual arts through these tools: the use of color as a narrative element and the artist’s souvenir. Its main purpose is to raise a model for the audiovisual production of music videos in which the work of the plastic and visual artists is integrated. Its secondary objectives suggests publicize the work of plastic and visual artists through a music video, as well as offer a service of personalized customer experience along the process of creation of the music video.