Generation Alpha, also known as digital natives, has been immersed in technology and social media from a very young age, which has allowed them to become active participants on these platforms as Kid influencers. However, this phenomenon involves risks, particularly regarding the hypersexualization of young female influencers. This study focuses on analyzing the content published by young female influencers in Colombia, with an emphasis on identifying hypersexualized elements in their Instagram posts. Through content analysis and the adaptation of a hypersexualization scale, the study examines the posts of these influencers using tools like NodeXL and PowerBI. The results of this analysis reveal a concerning trend toward hypersexualization, indicating that young girls are being exposed to adult beauty standards at an early age. Furthermore, the relationship between brands and child influencers is explored, highlighting how these collaborations serve as an influencer marketing strategy that reinforces these patterns.