This virtual learning object talks about intra-industrial commerce, since this type of trade brings important opportunities for the development of electronic business. This type of trade refers to the exchange of similar products belonging to the same industry. Intra-industrial trade is driven by factor endowments since this factor is present in trade between countries with similarities, the existence of economies of scale and a mass of consumers with different preferences. Among the advantages of intra-industry trade, there is: the achievement of greater productive efficiency, also provides consumers with a greater variety of products from which to choose to meet their needs