The real estate market has been defined under the actions of supply and demand for real estate regardless of its use, this being one of the aspects to obtain the value of the land in a given geographical space; The commercialization of properties for residential use, in addition to being a family heritage project for its buyers, has become a source of economic income for individuals and builders. This document seeks to characterize this type of market, based on the findings found after carrying out field and office work based on the development of urban sustainability indicators, which makes it pertinent to analyze the related economic, social, environmental and institutional frameworks. with this concept and involving some actors that affect the real estate dynamics.