Based on the professional practices carried out in Ardisa S.A. We implement a series of strategies focused on the positioning of the brand in direct distribution channels with the aim of improving the shopping experience and customer satisfaction and thus generate more traffic both in social networks and in the points of sale, to publicize the company in the metropolitan area and be recognized for its broad porfolio of products and services offered. Through surveys, the perspective of the client of the company and the behavior in each one of the events is evaluated, to diagnose the possible faults that intervene and interrupt the purchase process. Throughout the practices, communication strategies, market alliances with different companies and the implementation of a customer loyalty system are implemented, as well as the creation of a PQRS system that would allow the management of all the concerns and discomforts part of the clients and at the same time the suggestions that would help to the continuous improvement of the processes of the company, support campaigns were also carried out in which allied companies participated and finally with these actions the management of the online marketing is increased to generate increased network traffic, brand recognition in them and communication with customers and potential buyers.