This business practice is based on supporting with marketing and advertising strategies the management of the brand image, positioning and loyalty of the electoral campaign of Jesus Saavedra in his aspiration to the mayor of Bucaramanga for the period 2020-2023. The execution of the tactics and strategies were shaped by different actions as they are; the creation of the corporate identity manual, interaction with the public through surveys, open questions and surveys in FACEBOOK, database implementation and contact list among others. Internet and Social Networks are tools that give new political candidates the advantage of being closer to their target audience because people can communicate directly with them and share their opinions about their ideals, the candidacy of one of the new political candidates of independent line that seeks to contribute to the generation of a political change will have to take into account the management of Social Networks in this case in particular Facebook, since they contribute to obtain relevant data and achieve a greater link with the voters because they are platforms of massive use and visible where the voter can find out first hand the work that the candidate has been developing in favor of the ideals that are professed through the posts that are published in the official account of the campaign.