In order to create strategies that generate the best quality of life for the inhabitants of the municipality of Pesca, as well as the provision of services to tourists, it is intended to characterize the tourism sector based on natural attractions and historic buildings, as a factor to generate income and sustainable development in the region, so that the municipality is able to make assertive decisions of the communities, obtain economic benefits in an equitable manner for the community, respecting the environment and caring for the cultural heritage. To start with the study, you can do the inventory with the municipality, natural resources such as architectural, identifying its current status, location, state of preservation and characteristics, additionally you can make an analysis on the investment expenditure of the municipality with the purpose of knowing that so much is being invested to the tourist and cultural development of the municipality, complementing with the application of a survey, that obtained the degree of knowledge that the inhabitants of the municipality have about the tourist attractions of the region; the quantity, capacity and conditions in which tourists are received and the services provided to them, once they have the above points, strategies are created that serve as guidance in the administration of this municipality so that they can undertake projects and programs related to sustainable tourism development in the municipality.