This project is related to the financial and economic viability and feasibility study of a chicken marketing and production company, located in the municipality of Guamo, Bolívar and the Montes de María area. Due to the importance and characteristics of this food, it must be treated under the most rigorous hygiene standards and be subjected to the strictest quality control. However, despite the demanding hygiene standards that hatcheries must have, the product does not arrive in many cases of the best quality in this region. The direct clients of this type of product are: hotels, company casinos, restaurants, recreational centers, food companies, etc. Taking into account financial availability and preventing subsequent expansions, it will be operated starting with a size that allows it to be functional and competitive. The implementation will be done with its own financial resources and investments from different channels. The results found in the financial evaluation of the project show a return on the invested monetary resources of 26% in the first 5 years of operation. Observing that it is an attractive and viable business in the medium and long term. This project will generate employment, social and economic development in the region, in addition to solving the problems and needs of its target market.