This innovation project's main axis is to address the challenge of increasing the consumption of vitamins in children between 2 and 6 years old, which aims to generate periodic purchases of related products. Following it from the Design Thinking methodology, five fundamental phases were developed to obtain truthful results, with concrete data that provides support for this project: empathy, definition, ideation, prototyping and validation through a controlled experiment. The results obtained indicated that the implementation of reminder strategies to parents and reward promises significantly increased vitamin consumption. These findings offer an innovative solution that offers practical implications for the child health and nutrition industry.