The development of this research started from the observation of the environmental consequences generated by the use of fossil fuels as an energy source. The deterioration of ecosystems and public health, together with the increasingly evident effects of climate change, have led to proposing the use of new technologies for the generation of environmentally friendly energy. This research is documentary and aims to analyze possible corporate barriers to the adoption of clean energy in Colombia. Among the barriers that could prevent the change in the energy matrix are the lack of knowledge and promotion of this type of energy in the country