Through this project, the research process to know the viability of the Disc Graff Company in the city of Barrancabermeja is presented, which is constituted as a natural person and currently provides its services to the entire community in general. The opportunities to form a company arise with the needs demanded by the demand, in this case the audiovisual sector present in the municipality does not contact a company that provides its services in full photography, recording studio, audiovisual production and graphic design, through From this need, the Disco Graff company was created as a different alternative, compared to the known market; because its high quality allows it to compete with the other companies present, seeking the needs, requirements and wishes of small and medium-sized entrepreneurs, in order to achieve a good position in the market This company has a broad portfolio with innovative, creative analysis proposals for active SMEs, it also seeks to contribute by generating employment in order to help with the growth and economic development of the city.