Omg Makeup arises as an entrepreneurial idea of ​​two young visionaries who see in the beauty market the option of initially creating a virtual makeup store based on the sale of original, quality cosmetics, with affordable prices and variety. In addition, the company was created with the intention of providing confidence and customer service to men and women of all ages who wish to purchase products that take care of their skin, are to their liking and contribute to the social responsibility of not testing on animals. Beyond the foregoing, the central axis is to use makeup as an instrument that increases self-esteem, security, the empowerment of women and the visibility of all those people who are not associated with the "desired beauty" and the "perfection"; but they represent bravery, and they show that despite adversity, suffering, pain, few opportunities or whatever it is that plays against it, not only physical but inner beauty is there and they expose it to through different representations, in this case, the use of makeup.