birdlife as a background. Through the creation and development of a brand and its products, whose purpose is to commercialize kits of playful elements with the Papercraft technique and related to the theme of the Colombian birdlife, thus promoting knowledge and awareness about biodiversity in our country. This is how Árbol de Papel was born as a proposal for a curious public of manual activities, the development of alternative play and learning activities, which wants to take full advantage of the products they acquire, as well as finding its added value in the market, which transcend the mere aesthetic or decorative fact to be the means of knowledge and transformation. With the collection Birds of Colombia, Árbol de Papel seeks to raise awareness about the knowledge of one of the most representative biological species of Colombia, being the most diverse country in the world's birdlife, using DIY-style kits, of assembling species of birds in Papercraft, with its patterns, tools for cutting, folding and gluing, instructions and information about the species, as well as virtual support for the assembly, additional information about birds and other species