This project is important to develop since the company currently has a low level of sales revenue that has not allowed the growth of it, due to this has had a low competitiveness in commercial development and with minimal marketing strategies and lack of support and advertising impact because of the limited resources available to the company, this is followed by the high costs that have to assume when investing in new products and especially when wanting to innovate in the market to be able to achieve the expected and desired positioning by its owner.