The present internationalization plan towards Mexico for the company of confections called caribean, develops from the need to identify a second export destination additional to costa rica, in witch the company at the present time keep up business relationships. so, for a company with 31 years of experience in a competitive, interconnected and globalized environment the choice of a second export destination becomes essential. For achieving this, the plan for internationalization is proposed for one product with less quantity of accessories, lower requirements, the experience with the first importing country which has shown that docker’s short, one of the eleven products that the company has over time it has positioned in addition, it has been characterized by quality to a low price with high design. Finally, to answer which country the export must be made the sectoral analysis will be done of the origin country; a diagnosis of the company by areas and a characterization of the product including tariff heading. the matrix will be done for each preselected country with variables of analysis and assignment of pesos determine the target market, potential, and contingency, being mexico, united state and United Kingdom, for the target market The profile of the consumer is analyzed and a marketing proposal is proposed in the way that ompany can take advantage of its exporting potential its strengths as a company in light of this proposal .