With this research it was possible to demonstrate the disproportionate differences that exist between the Colombian culture and the Saudi customs and how they influence the possible negotiations and the entry into new markets between both countries. It also revealed the economic, commercial and social relationships and potentials that exist between one country and another, and thus, detect the needs of Saudi Arabia as a desert but economically active and oil-rich country; perceiving each one of the shortcomings or weaknesses of the Arab territories to get the commercial income to this market. In addition, to know the investment and tariff barriers that this country (Saudi Arabia) installs for the entry of foreign countries, which hinder the incorporation to this nation, with the purpose that its own market is strengthened and grows economically and commercially. , and at the same time, there is less competition in its territory, and at the same time, restricts entry to these lands to conserve the culture and customs that are established throughout its demarcation.