The book is the synthesis of the research project "Design of internationalization strategies for granadilla producers in the municipality of Ibagué" that has been addressed in four sections, beginning with the entire associative aspect, which makes producers aware of the benefits real to remain and sustain associativity; Then, all the international processes that must be carried out to export the granadilla are described; thirdly, we proceed with deep freezing as a method of transformation of the fruit and the good manufacturing practices of the same in order to innovate in the commercial processes of the exotic fruit that the producers handle. Finally, internationalization strategies are glimpsed where the most important factors that can potentiate the passion fruit in the foreign market are evident. In this sense, it is possible to position the productive sector as one of the best in the country in the commercialization of agricultural products and with great social support.