Abstract SANDOVAL ESCOBAR, Marithza; ROBAYO PINZON, óscar; RINCON VASQUEZ, Juan Carlos and CORTES, Omar Fernando. Choice brand patterns as a function of changes in utilitarian and informational reinforcement levels in consume massive product categories. rev. latinoam. psicol.[online]. 2009, vol. 41, n. 3, pp. 497-517. ISSN 0120-0534.
Tópico:
Consumer Behavior in Brand Consumption and Identification
