Sweet cherry production is a new activity in South Patagonia and its develop-ment has carried out profound changes in the local agrarian structure and in the regional economy. New actors, such as growers or investors, have emerged and specific demands of labour and services (with different degrees of specialization) have been brought out. Adaptation to these emerging changes requires evaluation of cherry system sustainability on three dimensions: productive-economic, environmental, and social. Managerial aspects (different