Researchers of the school of engineering of the Pontificia Bolivariana University of Medellín (Colombia) have developed a web tool in which they are inspired by DNA. The tool is composed of 43 variables or key factors of innovation, which are all associated to a certain nitrogenous base. Every variable or key factor explains some of the following subprocess or innovation activity: planning and administrative processes, investment, communication and human resources. At the same time, each of them belongs to one of the dimensions of