Taking into account the continuing interest of pedagogical science in the using of films as part of student development, The present article works as a reflection on this trend and as exposition of the basic concepts relating to cinema social and subjective phenomenon; also, it proposes a blending of cinema to the current analyses on information and communication technologies and their effect on the academia, emphasizing on the integration of audiovisual media into learning and the training of faculty staff in the Reading and analysis of cinema as a necessary condition of the aforementioned trend