espanolEl fenomeno de la Globalizacion y la internacionalizacion de la economia, ha despertado en las empresas el interes de lograr un posicionamiento en los mercados externos, pero ademas de generar valor y riqueza para los socios y accionistas, deben pensar en un compromiso social con los grupos de interes y la comunidad. Lo anterior, debe conllevar a las empresas a generar confianza entre sus colaboradores, a traves de la Responsabilidad Social Empresarial (RSE), y una dimension social, ambiental y economica. El presente articulo, muestra los componentes y normatividad del modelo de Responsabilidad Social Empresarial, aplicado por la empresa Ecopetrol S.A, resaltado en la etica empresarial, calidad de vida laboral, desempeno ambiental, social y cadena de valor, en busca de un Desarrollo Economico y Sostenible. EnglishThe globalization and internationalization of the economy, business has brought the interest of achieving a high position in foreign markets, companies not only have to generate money and benefits for the shareholders, they should consider their social commitment with the community. This should lead companies to build trust among its employees through Corporate Social Responsibility (CSR), and a social, environmental and economic context. This Essay shows the components and regulations of the model of corporate social responsibility, that is applied by Ecopetrol SA, which brings out the ethics on business, quality of the labor field, the protection of the Social and Natural environment, and the supply chain towards its stakeholders in order to get a Sustainable Economic Development.