This research has resulted in a methodology of exergy analysis of main requirements to implement co ld chain models in agribusiness productive chains, which improve the productivity and co mpetitiveness indicators that contribute to accomplish demands on product quality for minimally processed and processed products for domestic and international markets. Based on the model of links and segments, which in the case of t he agricu ltural sector involves activities fro m the primary producer to the end user, are analyzed in a cross -linked and their current status, the requirements in terms of product distribution logistics of the cold chain, as a mechanism for keeping quality of the products to the end consumer. Given the requirements of the co ld chain, the models proposed in the literature were analyzed, fro m conceptualizat ion and identificatio n of critical control points. Finally methodology evaluates the product exergy loss es along the production chain for scenarios in which contemplates the use and non-use of the cold chain , fro m a thermodynamic analysis, interpretation contemplating thermoeconomics and its impact on productivity and competitiveness indicators considering fresh Andean Blackberry (RubusGlaucus) as a study case.